Ideato e realizzato da DDB, un'agenzia pubblicitaria con sede in Brasile, la campagna MASP Art School ruota intorno a Vincent van Gogh, Salvador Dalì e Pablo Picasso. Promuovere la politica aperta l'iscrizione della scuola, dalle immagini della campagna pubblicitaria si erge per più di un allusione figurativa di ciò che la gente imparerà quando presenti.
La campagna è stata curata dalla direzione artistica di Leonardo Rotundo con le illustrazioni di Marcos Falcão di 6B Estúdio, testi di Fred Sekkel e la fotografia di Ricardo Barcellos.
ENGLISH VERSION:
The MASP Art School campaign literally shows how their programs will help students to dissect the most influential artists of all time. Thankfully, the blood and gore often accompanying such surgical dissections is replaced with an artistic depiction of the artists’ innards—in the style of their particular artform.
Conceived and executed by DDB, an ad agency based in Brazil, the MASP Art School campaign revolves around Vincent van Gogh, Salvador Dali and Pablo Picasso. Promoting the school’s open enrollment policy, the ad campaign’s imagery stands for more than a figurative allusion to what people will learn when attending it.
The MASP Art School campaign was art directed by Leonardo Rotundo with illustrations by Marcos Falcão of 6B Estúdio, copy writing by Fred Sekkel and photography by Ricardo Barcellos.
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão, 6B Estúdio
Photographer: Ricardo Barcellos
Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão, 6B Estúdio
Photographer: Ricardo Barcellos
Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
